Promotion Lead – Betwix’d Fraud Squad (Senior Fraud Fighters)

Description

Role Overview:
The Promotion Lead is responsible for designing and executing the public-facing communications strategy for the Senior Fraud Fighters program—a creative initiative using puppetry to educate seniors about fraud prevention. This role is ideal for someone with experience in digital marketing, content creation, and community engagement.

Over a six-week rollout, the Promotion Lead manages blog posts, social media campaigns, newsletters, and press outreach. They collaborate with other team leads to coordinate messaging, highlight events, and track engagement metrics. The role includes both creative storytelling and strategic planning to ensure the program reaches and resonates with its audience.

📅 Six-Week Schedule & Duties

Week 1: Sept 9–15 – Launch Prep

• Launch blog post introducing the program
• Launch social media campaign
  Estimated Hours: 4–6

Week 2: Sept 16–22 – Behind-the-Scenes

• Publish behind-the-scenes blog
• Share social media content spotlighting troupe members and puppets
  Estimated Hours: 4–6

Week 3: Sept 23–29 – Awareness Push

• Distribute press release and pitch to media outlets
• Publish educational blog on senior scams
• Share daily social media tips
• Send email newsletter update
  Estimated Hours: 6

Week 4: Sept 30–Oct 6 – Countdown

• Publish final tour calendar and blog
• Create and share schedule graphics
• Share countdown posts
  Estimated Hours: 6

Week 5: Oct 7–13 – Engagement

• Share highlights and photos from events
• Post thank-you messages to partners and venues
• Monitor social media engagement
• Begin drafting recap blog post
  Estimated Hours: 4–6

Week 6: Oct 14–20 – Review

• Review analytics from blog, newsletter, and social media
• Meet with team to assess outreach effectiveness
• Plan next month’s content calendar
• Update mailing list with new contacts
  Estimated Hours: 4–6

🧾 Total Time Commitment:

28–36 hours over six weeks